The travel market is a crowded place and today’s consumer is faced with more choices than ever, both in terms of media and holiday options.

With many thousands of brands to choose from, travellers turn to personal recommendation for reassurance. Alongside Tripadvisor and other user generated content, the opinion of respected travel writers and trusted media carry real weight.

That is why every positive editorial word delivers up to 10 times more value than advertising alone.

Beacon PR understand what travel writers need, what format they need it in and when they need it. That is how we achieve positive coverage for our clients in national newspapers and magazines, in online travel features, regional press and travel trade titles.

The core of our work is a mix of proactive news stories, product-focused releases and late availability bulletins combined with personalised pitches to journalists who contact us for ideas and inspiration. Our PR toolkit has many options and our client services are tailor-made.

Most clients benefit from a fully-inclusive fee that allows them to budget with confidence each month. We can also offer PR à la carte for short-term campaigns