The world of travel is a crowded marketplace and today’s consumer is faced with more choices than ever.

Despite, or perhaps because of the explosion of online travel brands, people turn to the media for reassurance and endorsement. That’s why every editorial word delivers up to 10 times more value than advertising alone.

Because Beacon has a good understanding of what journalists need, we consistently achieve positive coverage for our clients in national newspapers and magazines, online travel features, regional press, TV and (if appropriate) trade titles.

We appreciate that each client needs a different mix of creative ideas and tried-and-tested tactics, depending on what they want to achieve.

Some clients prefer to work on a genuinely all-inclusive fee basis that delivers a consistent media presence. We also offer an a la carte PR menu that prices each activity separately, ideal for short-term campaigns.